From the editorial

Abstract

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In modern conditions, no pharmaceutical company can do without serious investments in marketing research, and to achieve its own market goals, it is first necessary to have a clearly formulated marketing strategy. At the same time, the productivity of marketing steps is based on a scrupulous assessment of advertising products and sales promotion mechanisms, the choice of the right marketing tools and their optimal combination. However, when planning this strategy, representatives of pharmaceutical market do not always consider the capabilities of scientific community in the process mentioned earlier, such as the results of research on the peculiarities of using medicinal products in veterinary medicine. This is why we came up with the idea of creating this thematic issue of our journal.

The thematic issue of the journal offered to the attention of the interested reader presents scientific papers that reveal issues important for understanding certain problems of veterinary segment of pharmaceutical market.

Thus, the article "Hormonal drugs for veterinary use in the pharmaceutical market: assortment analysis" summarizes the results of a marketing study of the range of veterinary drugs that have official registration in the Russian Federation. The findings can help to improve the awareness of specialists and enhance the coordination of veterinary (pharmacy) organizations and their activities in general.

The authors of "Evaluation of the effectiveness of a general tonic feed additive for minks under industrial production conditions" showed how a biologically active feed additive mixed with the animals’ regular feed has a general tonic effect, stimulates protein synthesis, growth and development of the animals, activates the regenerative activity of neutrophils and the overall immune reactivity of the organism.

In turn, it is relevant to analyze the market of veterinary medicines for dogs. To date, there are no results of objective assessments of the quality of targeted drugs. Therefore, the scientific study of a group of researchers resulted in the development of a system for assessing the quality and selecting drugs for treating the most common diseases.

The authors of the article "Prooxidant-­antioxidant control of the effectiveness of aerosol therapy for acute catarrhal bronchopneumonia in calves" found that when treating sick animals with aerosol disinfection in the room using an experimentally selected herbal medicine, St. John’s wort extract, combined with intramuscular injections of Marfloxin, general clinical improvement occurs much earlier in the observed animals compared to the control group.

In the article "Influence of complex therapy on amino acid composition of blood in calves with gastrointestinal tract diseases", the research team presented interesting results that indicate the restoration of the amino acid composition of the blood when fermented colostrum is used in combination with traditional therapy.

The editors of the journal sincerely hope that the published scientific articles will resonate positively among interested readers.

Y.A. Vatnikov, Editor-in-­Chief